What is Next.js?
Next.js is a full-stack framework based on React and provides a powerful infrastructure for developing modern web applications. Developed by Vercel, this open-source framework takes the flexibility of React and adds features such as server-side rendering (SSR), static site rendering (SSG) and file-based routing. Next.js allows developers to create web applications that are optimized for both performance and user experience.
The main goal of this framework is to streamline server-side and client-side rendering processes while maintaining the component-based development experience offered by React. It is also a popular choice for e-commerce sites, blogs and corporate websites, with advantages such as SEO compatibility and fast loading times.

Why Use Next.js?
SEO Compatibility: With server-side rendering and static site rendering, search engines can easily crawl your content.
Speed and Performance: Automatic code splitting, image optimization and fast page transitions.
Easy Development: Provides a quick start with file-based routing and zero configuration.
Full-Stack Capabilities: You can do both frontend and backend development with API routes and server-side logic.
What is Server Side Rendering (SSR) with Next.js?
Server-side rendering (SSR) is the process of rendering the HTML content of a web page on the server and sending it to the client (browser). In the traditional client-side rendering (CSR) approach, the browser downloads JavaScript files and renders the page. However, this can be problematic, especially from an SEO point of view, because search engines can have a hard time crawling JavaScript-heavy sites.
Next.js solves this problem with SSR. Pages are pre-rendered on the server and sent to the browser as ready-made HTML. This not only allows search engines to index the content easily, but also makes it possible for users to see the page faster.
How Does SSR Work?
Request When the user wants to access a page, the browser sends a request to the server.
Server Renders: Runs the relevant React components on the server and generates HTML.
HTML is Sent: The generated HTML is sent to the browser and the user sees the content immediately.
Hydration: The browser loads the JavaScript and the page becomes interactive (the client side of React comes into play).
Advantages of SSR
SEO Performance: Search engines easily crawl and index ready-made HTML content.
First Load Speed: Users see content without waiting for JavaScript to load.
Dynamic Content: Ideal for frequently changing data (for example, product listings).
Static Site Generation (SSG) with Next.js
Next.js supports not only server-side rendering, but also static site generation (SSG). SSG allows pages to be created at build time and served as static HTML files. This is especially great for blogs, documentation sites or content-heavy sites.
How SSG Works
Static pages are created using the getStaticProps and getStaticPaths functions:
getStaticProps: Gets the data the page needs at compile time.
getStaticPaths: Specifies which pages to create for dynamic routes.
Advantages of SSG
Speed: Static files are served via CDN and load incredibly fast.
Cost: Hosting costs are reduced as server load is reduced.
Reliability: Reduced risk of downtime as there is no server dependency.

SEO Compatibility with Next.js
SEO is critical in the modern world of web development. Next.js offers several tools and features for building SEO-friendly websites:
Server-Side Rendering (SSR): Allows search engines to easily crawl content.
Static Site Generation (SSG): Fast load times help you score high on Google’s Core Web Vitals metrics.
Automatic Meta Tags: With the <Head> component of Next.js, you can add custom meta titles, descriptions and Open Graph tags for each page.
Image Optimization: next/image component improves performance with automatic image compression and lazy loading.
Fast Routing: File-based routing makes it easy to create clean URL structures.
Next.js Tips for SEO
Title and Meta Descriptions: Use unique and keyword-oriented meta tags for each page.
Speed Optimization: Reduce loading times with next/image and automatic code splitting.
Sitemap and Robots.txt: Improve crawling efficiency by adding a sitemap to your Next.js project.
Canonical URLs: Use canonical tags to avoid duplicate content issues.
Relationship of Next.js to React
Next.js is built on top of React and uses React components. However, where React only offers client-side rendering, Next.js provides additional features such as server-side rendering, static site rendering and API routes. In short, it makes React more powerful and versatile.
Differences between Next.js and React
Rendering: React only offers client-side rendering, while Next.js supports SSR and SSG.
Routing: While routing in React requires additional libraries like React Router, Next.js offers file-based routing.
Data Fetching: Next.js offers built-in data fetching methods such as getServerSideProps, getStaticProps.
SEO: Next.js offers SEO-optimized features, while React requires additional configuration in this regard.
Other Advantages of Next.js
Next.js is not limited to SSR and SSG only. Here are its other highlights:
API Routes: You can create backend APIs in the same project. For example, you can easily define an endpoint by adding a file to the /api folder.
Automatic Code Splitting: Only the necessary JavaScript code is loaded, which improves performance.
TypeScript Support: Compatible with TypeScript by default and speeds up the development process.
Vercel Integration: Easy deployment and auto-scaling with the Vercel platform.
Conclusion
Next.js has revolutionized the world of React-based web development. With features like server-side rendering, static site rendering and SEO compatibility, it offers a powerful solution for developers and businesses alike. Whether you’re building a fast blog site or a complex e-commerce platform, Next.js gives you flexibility, performance and ease.
If you’re new to Next.js, you can start by reviewing the official documentation or creating a simple project. Remember, with Next.js you’re not just writing code; you’re providing your users with a fast, accessible and SEO-friendly experience!